To perform favorable amount of sales an online business needs a) to get targeted traffic to the web site; and b) to transform mere visitors to actual buyers. Driving the desired amount of visitors to your site can be achieved with the help of internet marketing and site promotion techniques. But the second matter – turning a visitor to the customer – depends only on you and your storefront.

So the question is HOW to convert mere visitors to Your Customers?

These several tips can give you some ideas of your sales promotion and increase methods.

01  Proper product description
The description of your product or service should cover its key features and benefits. In these several sentences you have to assure your perspective customers about quality of the product/service and show them that they are not just wasting their money but buy reliable and necessary things. You can add clients’ testimonials, expert product reviews and certificates to prove your claim.

Use all features of your shopping cart software to describe your products. For example with the help of multiply product description feature you can give your product a short description in a form of attractive marketing slogan and give extended description in longer form.

02  Enable products cross-selling
Group products regarding the possibility of cross-selling, offer complimentary products and highlight them at your “best-sellers” pages.

When evaluating the e-commerce software you are going to use, be sure it is able to provide cross-selling features for products and product groups.

03  Display Products in Multiple Categories
A single product can carry out several functions or different usages so it can be projected and described in multiple ways and under multiply categories. Use this opportunity to increase the product exposure and acknowledge your customers with its different usages.

04  Pleasant shopping experience
Do not make your visitors be annoyed by time-consuming registration process and long-term check-out procedure. Make these actions as short and simple as possible and let your customers devote their time mostly on reviewing, choosing and ordering your products/services.

Create easy buying atmosphere for your potential customers – highlight “Buy now!” button along with descriptions of your products. This will help you to increase sales by affecting people’s impulsive reactions.

05  Discounts strategy
Make your customers return back by providing various discounts and rebates schemes for products, entire product groups or complimentary goods. Organize season and sales and discounts for pre-defined time periods. Encourage your customers to buy immediately by establishing deadlines for discount prices.

Be sure that your customers are notified about sales and discounts you offer – organize newsletter campaigns and place ads and links to sales pages at your site or shop home page.

06  Treat your repeat customers specially
Assure your acquired customers’ loyalty by giving them discounts, free shipping and gifts. Provide them with so-called “coupons” to enhance their shopping experience and encourage them to turn to you again.

Ask your repeat customers to write a review on the product that they have bought and place these reviews at product description pages to astonish and tempt the newcomers.

07  Free shipping services
You can offer these services not only to your recognized customers but also for off-season goods, for those clients who buy two or more goods, etc. These will higher the motivation of your customers. Be inventive, encourage your customers, involve them into on-site activities and use all promotional methods to win their loyalty and have them turn back to you again. Act strategically and you will have your online sales increased and your e–shop prosperous.